š£ Product Hunt Picks for B2B Startups Growth ā Edition #3 (December 2024)
A curated roundup of the newest AI tools reshaping PMM workflows, and why theyāre worth your attention.
Itās been a while since my last post. Getting back to work from maternity leave hasnāt exactly been a breeze, and stepping back into the PMM world today feels like stepping into an AI amusement park.š Everything promises automation, acceleration, and a shortcut to brilliance.
And with that comes a familiar feeling:
FOMO.
Should I already be using this? Am I behind? Is everyone else running 20 AI workflows before breakfast? (Hello, Team)
Over the past months Iāve been lazily scrolling Product Hunt, noticing how many similar products pop up every day now that shipping has become easier than ever. But a handful still made me pause, either because they genuinely solve a real PMM problem, or because they feel promising enough to test on an upcoming project.
Below are the tools that stood out to me, sorted from youngest to most established.
š£ Aha
Launched: 2025
https://www.aha.inc/
Aha positions itself as your 24/7 AI employee for influencer marketing, built especially for AI companies that want to scale efficiently through creators rather than building a big internal team.
The idea: you set up a campaign, and the AI handles the painful parts: matching, outreach, negotiation, contracts, tracking, fraud checks, all the way to performance reporting. As someone who used to treat influencer work as ānice-to-have but time-consuming,ā the thought of delegating the repetitive bits to an AI agent isā¦ very tempting.
For PMM work, I can see this being useful when:
Youāre launching an AI feature or product and want creator-driven awareness
You donāt have a dedicated influencer team, but you donāt want to ignore the channel
You need to test influencer as a growth lever without burning weeks on manual ops
just look at these promising numbers! Letās hope itās somewhere close to truth, but I would definitely recommend you to check everything before hitting the big button.
š” GrowthBook
Founded: 2020
Open-source A/B testing & feature flagging
https://www.growthbook.io/
I didnāt get to try GrowthBook fully because it requires connecting to your data warehouse or feature flags, but even from the outside, it looks impressive. But Iām always looking out for new tools on the market when it comes to analytics to see where future will take us.
What makes it stand out:
Fully open source
Built for growth + engineering teams
The AI Solution grabbed my attention
If your team is experimenting heavily or your current A/B setup feels rigid or expensive, this is a tool worth bookmarking.
š” Arcade
Founded in 2020.
Create interactive product demos in minutes
https://www.arcade.software/
I tested Arcade by creating a quick interactive tour, and it was ridiculously easy.
Drag, click, highlight, done.
As someone who builds product adoption content, onboarding walkthroughs, and demo flows, this kind of tool can easily save hours. I already use a competitor, but Arcade honestly made me rethink my setup.
š” Mailmodo
Founded in 2019.
Interactive email journeys
https://www.mailmodo.com/
I have a project next quarter focused on product adoption (very excited about this one), and Mailmodo earned a spot on my ātest list.ā
Why?
Interactive AMP components
Visual automation builder
Behavior-based triggers
Interesting AI features
Feels like a great match for lifecycle flows that need more engagement than traditional email allows.
š¢ Xmind
Founded: 2006
Mind mapping + AI-powered brainstorming
https://xmind.com/project-management
Xmind is the only veteran on this list, mind mapping has been their thing since the very beginning. But what is new (and what pulled me back in) is their AI mind-map generator. š¤Æ Iāve used Xmind on and off for years, but having AI create the first version of a map from just a prompt actually makes it exciting again. It turns the messy early stages of planning into something structured in seconds.
As PMMs, we spend half our lives structuring messy thoughts.
Kickoff plans, messaging frameworks, research synthesis, all of it becomes easier when the first version is generated for you.
I tested it on a couple of planning exercises andā¦ yes, this is going into my regular workflow.
Final Thoughts
There are countless AI tools launching every week, but only a few feel genuinely valuable.
Easing back into work post-maternity leave, these tools feel like a reassuring reminder from my dearest CMO, Monica: we donāt need to work harder, just smarter.
If you want this series to come back regularly again, let me know in the comments. And if youāve tried any of these tools already, Iād love to hear your take.